In the wake of the coronavirus crisis, along with health, the economy has been suffering a severe setback. According to the experts, the pandemic is here to stay for quite sometime and familiarising with the ‘new normal’ is the only way off. In other words, we must prepare to live in a world that we didn’t know of at the beginning of 2020. Hence, after observing strict hygiene measures, businesses are starting to re-open slowly and steadily. From maintaining social distancing in stores to making face masks mandatory, business owners are bracing themselves for a massive change which will continue even in 2021 if not more. Having said so, let us not forget the crucial role a sign manufacturing company will play in enhancing your business communication and advertising strategy in a post-pandemic world.
Wondering how a sign making company can work wonders for your business post-pandemic? Then this blog is just for you. Here are a few signs you will be needing to help your business navigate the post-COVID-19 world:
- A social distancing reminder: COVID may be long gone but social distancing efforts are here to say for quite sometime. To keep the coronavirus spread in check, maintaining the ‘6-feet-distance’ is mandatory now and even in the years to come. Hence, to ensure the safety of your visitors and staff, having an effective social distance signage will remind people to maintain the mandatory six-feet distance from each other. Floor decals, wayfinding signs and arrow graphics some impactful ways to have social distance in place as well as ensure a safe flow of footfall.
- Safe hygiene signs: Like the social distancing efforts, practicing sanitization will be mandatory for businesses even after the quarantine is over. Contact a sign manufacturing company and get ready to have signages promoting hand washing, using a tissue to cough/sneeze and other hygiene practices in your building. Businesses that are characterized by a large crowd all the time like entertainment complexes, schools, airports and so on will require extensive signage in the form of banners and frames claiming the performance of temperature checks, restricting entry to those who have COVID-19 symptoms and other measures.
- Announce that your business is open: COVID-19 has certainly led to uncertain times. Although businesses are reopening and lockdowns are getting lifted gradually, however, not all industries and businesses are ready to take the risk and open. Customers may be confused about whether your services are available or not. For this reason, it is imperative to clearly (and loudly) declare the opening status of your business. Want to announce it from the roadside? We suggest you create an attractive exterior banner to spread the word effectively. Besides, a yard sign placed strategically in the neighbourhood can create awareness among the pedestrians, drivers and others. Businesses related to healthcare, beauty, restaurant and salon industries can make the most of banners, a-frames and other signs to announce walk-in availability.
- Display your support for other businesses: Expressing solidarity among people and organizations is the only positive outcome during the COVID-19 pandemic. Let us not forget to show our support and gratitude for the healthcare and essential workers who have worked incessantly during the health crisis. By employing yard signs, banners or even truck lettering, you too can show your support and boost their morale.
- Promote your brand in signs: In the wake of the health crisis, there is no such business who hasn’t adapted their promotion strategy to connect to the customers. It goes without saying that the consequences of the pandemic will leave behind a rippling effect with the business and consumer needs changing rapidly. As a result, having a structured as well as flexible communication strategy for your business is the need of the hour. By doing so, you can replace the promotions and other communications after understanding the requirements of your target audience. Supervise the flow of information and public response to make a more reasonable decision based on your visual communication plan.
Conclusion: The power of an appropriate sign is incredible for your business. Without a proper reopening signage strategy, your business is at a greater risk of creating confusion and driving off your potential customer. Instead, contact a reputable sign manufacturing company and avail their indoor and outdoor signage solutions to communicate your business availability, adherence to strict safety measures and spread a word of assurance. To know more about our signage solutions, call us on 978-535-6600.