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A high-quality sign undoubtedly forms a beneficial tool for branding your business and creating awareness. In fact, when a leading sign manufacturing company creates a sign, it is more than just the logo and business name which serves the identification purpose; it is an effective way to draw people’s attention and provide the necessary information in a brief but convincing manner. To drive footfalls and boost sales, the right sign is as important as having a proper website for your business. A blend of colors, fonts and designs to etch your company name is what we call a sign but that’s not all. Many factors are considered before creating a sign. After all, aren’t signs the silent yet biggest-selling advertisers?Creating the perfect sign requires a consideration of the color, messaging, quality and visibility factors. When choosing the kind of sign that best fits your brand image, you will come across an extensive range of collection that may make you think: ‘which sign is actually best for my business?’ Don’t worry! We’ll tell you the most popular types of signs used today for business.

Best Types of Signs for Businesses

1. Property identification signs: Property managers and owners, do you want to know the easiest way to create the first impression upon your guests, tenants, visitors and buyers? Have the property identification sign! If you are trying to sell a property, having a professional property sign in the front yard can do the trick; it successfully attracts the attention of potential buyers who may be interested to check out the property and seal the deal. Besides being an advertisement tool, property signs also serve the purposes of promoting safety and identification. Some of the most common types of property signs are:

Monument signs – These are usually placed at the entrances to create a strong presence of your community, enhance brand exposure and corporate identity.

Post & panel signs –These are used for site identification and wayfinding. Considered to be affordable directional signage solution, post and panel signs help in –

• Identifying buildings like schools, hospitals, restaurants, apartments, libraries, etc.
• Create awareness about sale or vacancy of a building
• Advertise commercial or residential buildings for lease
• Direct people to various departments of the building as in hospitals, colleges and schools

Warning & safety signs: Such signs help to identify hazards and improve the safety of the property.

2. Banners: Using a banner is the oldest form of advertisement that creates an impression upon your clients instantly. Whether you are introducing a new service or product or promoting your existing ones, banners never fail to catch the eye of customers. A banner created by a professional sign company can be used by business owners to announce an exciting sale offer or build brand identity. In fact, using banners is one of the most effective ways to drive visibility and sales at the same time. Customers are more likely to purchase your product or book your service, provided your banner has the right graphics, animation, color combination and text to communicate the message. A well-placed professional banner will certainly draw the attention of thousands of people everyday. When they will know about your products/services, limited offers and brand value through the banner, it will generate more income and financial returns for your business.

3. Storefront signs & awnings: Having an attractive storefront sign is what you need to grab the attention of potential customers. A storefront sign having the appropriate size, color, content, tone and vibes builds a stronger brand image that customers generally associate with. While storefront signs are of different varieties, the most sought-after one is an awning sign. It renders the storefront a stylish look with a blend of classic and traditional appeal. Did you know awnings are most popular for their symbolic significance? A storefront having an awning in the exterior symbolises class, sophistication and urbanity. Whether you are the owner of an upscale boutique, a five-star hotel or luxury salon, an awning at the storefront can perfectly create a classic and visually appealing look. And the best part is, this type of business sign also serves a functional purpose – since an awning almost looks like an umbrella, it offers excellent shade over the storefront. This is particularly beneficial as it keeps the interior of your store cooler during summers.

4. Vehicle graphics: You may choose not to promote your brand from the business location but adopt a more flexible advertising option and it is then that you require vehicle graphics. Unlike using a signboard, you turn your vehicle into a moving advertising board with the name of your company, logo and other details printed all over. This type of sign is advantageous if you want to expand your market share in a short period of time. Businesses of all kinds can reap the benefits of this powerful branding tool. All you need is a vehicle (it could be a van, car, truck, etc). Then approach the best sign company and see how they transform your vehicle into a vibrant and engaging advertising instrument.

5. Interior signage/identification: You already know a great deal about the various outdoor signage solutions. Now, let us talk about how the interior of your office can be an essential part of your branding strategy. While the signs displayed outside the building have finally brought people inside, if the interior is boring or unattractive, it could create a wrong impression. An excellent outdoor sign works in tandem with a well-positioned internal sign. The perfect interior signage conveys to your potential clients or customers that you are proud of the products/services that are offered. Like outdoor signs, there is a wide variety of interior signs available to suit the business needs of all kinds and these include –

• ADA (Americans with Disabilities Act) signs
• Banners & posters
• Window & wall graphics
• LED signs
• Directional/wayfinding signs

Conclusion: These are some of the essential types of signs that are being used by businesses to promote their brand, expand customer/client base and generate more profit. The power of a sign, outside or inside the building, can be far reaching. Your customers or clients may be leading fast-paced lives but it takes less than a second to know your brand when you suitably place an appropriate business sign. Acme Sign Corporation is a reputable sign manufacturing company offering a wide range of high-quality sign solutions.