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Did you ever have a customer entering your store and enquiring about a product/service? That’s probably because of your store sign! It is quite evident that a sign is the most powerful tool for a business. It can provide your potential customers with the information that they need but must be made in the right manner. A sign should never fail to echo your brand’s message or ideology to every individual. An old-fashioned, improper or obsolete sign can create a wrong impression to your customers, making them feel reluctant to opt for your service and that’s why digital printed signs in Boston are becoming a popular choice for all kinds of businesses.

Whether you want a sign for seasonal promotion, announce a special offer or have it as your brand identity throughout the year, a digital printed sign is worth your money. In this blog, we’ll take a look at all the reasons behind the prominence of digital printed signs.

Why are digital printed signs gaining popularity?

1. It allows you to have different contents: Diversity is attractive. Don’t forget it is beautiful too. And when you have a sign that defines diversity at its best, a digital sign can be a complete game changer for your business. Content is the soul of your digital sign and creating a compelling digital sign content is easy when you:

• Engage easy-to-use tools like Adobe Illustrator, Canva or Google Slides
• Include scheme, color, fonts and other design elements that establish your brand (and logo too)
• Localize the content. For example: If you are a retailer with stores across the United States, using a photo of the Brooklyn Bridge for your New York location or a picture of the Universal Studios for your Florida outlet’s content, adds uniqueness to your digital sign.

2. You can use various types of media: One of the advantages of a digital sign is that your choice of media is not confined to one. Instead of displaying stills, videos are way more entertaining. In fact, capturing and retaining the audience’s attention for sometime while putting across your message is proven more effective when you employ videos. In other words, a video-based digital sign produces eye-catching displays about your products or services that can influence customer behavior and drive sales.

• 3. Updating content is possible anytime: A sign over which you enjoy complete control? That’s digital printed signs in Boston that we’re talking about! A digital sign can be quickly modified and you can display any advertisement you want from time to time. This is the reason why digital signs can be virtually incorporated into any background. Do you want a new ad for a flash sale? Or is it an exciting mid-season sale offer that you want to announce? A digital sign allows you to create a new ad as often as you want. Think your customers would love to have a refreshing smoothie on a hot day? Display your best-selling drink to tempt customers to enter your store and order something cool and fresh.
• 4. Attracts attention: When choosing the best type of sign, a vital factor that must be considered is how well it attracts the attention of customers. As a sign that leverages motion, a digital sign can capture over a 400% number of views than that of stationary signs. Product displays, banners or billboards are also signs that are noticed by everyone but what is a digital sign’s trump card? It’s motion. A sign that employs sudden changes in direction is powerful enough to garner considerable attention. Even a passerby who has never walked into your brick-and-mortar store, is influenced to come in and enquire about your products or services.
• 5. Increases impulse purchase sales: To buy or not to buy, your customers could be caught in the polarities while they are cogitating their purchasing decision. It is at this critical moment that an innovative digital printed sign gives the extra-push to make a purchase. As a valuable tool for your business, a digital sign displays necessary information about a product or can be engaged for special promotions that directly target patrons. Seeing the digital sign, your customers are motivated to complete a transaction, thereby increasing your revenue.

Conclusion: Digital signs impact your business and improve customer experiences significantly. It is the most effective advertising tool that boosts sales, increases store revenue and repositions your business successfully. Whether your business is in the corporate, healthcare, retail or food and beverage industry, digital signs are a valuable investment with assured returns. Acme Sign Corporation is a notable company creating top-quality digital printed signs in Boston for all kinds of businesses. We are equipped with the best techniques, modern technology and skills to manufacture digital signs that are appropriate for your business genre.