Research states that clients would judge businesses based on how they look from the outside. This has paved the way for various businesses to opt for different techniques which can make others take note of the same. The best to do so, through time and tested methods, is by putting up signage. Having said so, you need to know the most effective ways to design those signs to make the most out of it. This blog would highlight the factors that are to be taken into consideration when you are designing signage.
a. Location : If you are looking for ways to turn your sign as an instrument for success, the first factor that you should consider is the location. The sign of your store should capture the attention of anyone walking or driving by. Besides, if the signage doesn’t create a convincing impression on your potential customers, does it even worth to have such a store sign? The problem is, whether you should have an outdoor or indoor sign. The next point shall explain it all.
b. Outdoor/Indoor : Outdoor signs are perfect if you want to draw the attention of your customers instantly. Besides, an outdoor sign is informative as it lets the passersby know where your store is located and also about your brand identity. It piques your customers’ curiosity while welcoming them at the same time. If you plan to have an effective outdoor sign, you can engage any of the reputable sign companies in Boston who will make a sign only after considering the factors like:
- Use of easy-to-read fonts
- Proper placement
- Balancing colors and contrast
Indoor signs are usually placed on the walls, doors, window or floors. Some companies also place their signs on the ceilings. An indoor sign can amplify your brand and coordinate with your business space simultaneously. When you appoint a professional sign company, you will have an indoor sign that:
- Includes your brand logo
- Provide directions to your customers
- Is easily understandable
c. Light-up Neon signs : Light up business signs are the most potential advertising weapon for your company. Installing a light-up neon sign is highly recommended by sign companies in Boston if your store is located in a heavy-traffic area where noticing your store is difficult. With the brightness of a light-up sign, no passerby can ignore the presence of your store or brand. Are you thinking that a light-up business sign is just meant for outdoor usage? Think again as a bright sign goes to a great extent in creating a welcoming and warm ambience inside your store or office. While creating a light-up neon business sign, consider the following things:
- Make use of LEDs for improved illumination
- Selection of the right colours
- Be aware of the brightness limits
d. Semi-illuminated : Semi-illuminated signs come into play when using a fully lighted sign doesn’t fulfil your requirements. When creating a semi-illuminated sign, the things that you should keep in mind are:
- Use of semi-direct lighting in areas which don’t require strong illumination.
- Illuminate a larger area using semi-indirect lighting. This makes the room feel warm and inviting.
2. The best material for the sign: The hardness must be taken into consideration when considering the best material for creating a sign. Of course, you don’t want to have a sign that easily gets damaged after a storm or due to strong heat. Isn’t it? The best signage materials that are well-known for their resilience include:
- Aluminium – A water-resistant material that looks stylish and stays rust-free for a long time.
Best for – Outdoor signs
- Acrylic – Displays a translucent look and is scratch-resistant. It is easier to install although it is heavier than glass.
Best for – Indoor signs
- Wood – Wood gives a classy look and comes with the best panel strength. If you are using wood as a signage material, you are assured to get an appealing design or decoration.
Best for: Both indoor and outdoor signs
Why choose professional sign companies in Boston for the job?
Professional sign companies in Boston possess the expertise in creating customizable and premium quality signs that enhance the value of your business. Besides, the professionals also specialize in sign repair and maintenance services. In other words, when you contact a leading sign company in Boston, you can avail all-in-one signage solutions under one roof. To know more about our signage services.